Saturday, August 14, 2010

The Effect of Fragrance on Creativity

Here's an interesting article I found about a study on the effects of creativity using fragrance.  I'll be interested to see what the results are!

Fragrance’s effects on design and creativity explored

By Katie Bird , 23-Jul-2010

Fragrance house Firmenich has produced a number of abstract fragrances as inspiration for a team of designers, in order to explore the effect of fragrance on creativity.

The project, Form follows Fragrance, started last week at the Centre Culturel Louis Vuitton in Paris (official partner of the project along with Firmenich and Swedish cardboard producer Korsnäs) and saw the first few designers using the fragrances as inspiration for drawings.

Marie Christine Dorner was one of the first designers to take part in the experiment earlier this week at the Centre Culturel Louis Vuitton (see photo).

When the experiment has come to a close and all the drawings have been collected, they will be exhibited at Le Lieu de Design in Paris in September as part of this year’s edition of the business to consumer event Rives de la Beauté, as well as being on show at the opening of the event on 14 September.

Abstract and unclassifiable

Firmenich’s brief was to create a collection of abstract and unclassifiable fragrances in the hope of avoiding a memory orientated response from the designers.

According to Solène Davy, account manager, fine fragrance and communication at Firmenich, the demand for totally new, unclassifiable scents echoes some of the briefs the house receives from major clients.

“This is an exercise that perfumers know very well. As we are asked for totally new fragrances on major briefs, we have to invent every day new olfactive territories,” she told, and went on to highlight Essence from Narciso Rodriguez as being a particularly abstract scent.

Firmenich’s involvement in the project was motivated by the desire to remind clients that perfumers are first and foremost artists, Davy said.

“This project is supposed to remind our clients that the heart of our activity is creativity; that our perfumers are artists even if they need to be connected to the commercial aspect of their work.”

Davy also added that the company supports the Rives de la Beauté vision to build bridges between different artistic disciplines.

Fragrance’s effect on creativity

According to Wiels, the idea for Form follows Fragrance was inspired by recent scientific research into the effect of fragrance on dreams and the link between memory and anticipation.

Researchers at the University Hospital Mannheim in Germany have been investigating the influence of odours during dreams and their findings suggest that certain odours such as the fragrance of a rose can lead to more positive dreams, whereas a rotting egg odour can have the opposite effect.

This, combined with research suggesting that memory plays a strong role in imagining the future, led Wiels to consider investigating the effect of fragrance on creativity and a future orientated act.

Posted via email from Fragrant Inspirations

Thursday, August 12, 2010

New Format!

Please have patience with me over the next few days as I am changing the format to this blog.  Look forward to great information about fragrances and the components that make them up.  Also look for information and articles I will share about the ties between scents and emotions.  It'll be a fun journey!

Friday, October 16, 2009

Helping Small Businesses through Scentsy Contribute 2009, it's not too late!

   Did you pledge on the Scentsy Contribute website to help small businesses in your area on October 12th?  If you did and you visited a small business in your local area on or around the 12th, I’d love to hear your story!  Didn’t get a chance or haven’t heard about it yet?  It’s never too late to help local businesses!  Scentsy Contribute has added two shopping days- Monday October 26th and Monday November 9th.  Plus, if you go onto the site and order a Scentsy Contribute t-shirt to wear when you go shopping, you will receive a $10 gift certificate to cover the nominal $9 (including shipping) for the shirt.  It’s a win win! 

   Why participate in Scentsy Contribute?  Small businesses are vital to our economy and they are often the hardest hit.  During this recession, many small businesses have gone under, but we can help slow down that trend if we simply decide to go to a local shop for items we already intend to purchase versus a large chain store.  Do you need an oil change?  Instead of going to a large chain quick lube, visit a smaller shop- often you get better service for the same price.  How about prescriptions?  Did you know that some smaller pharmacies have better prices on some of their medications?  Looking to buy flowers?  Go to your local florist instead of a bigger chain.  Shop for those new running shoes at a local running store.  See how easy it is?  And it makes a big difference to the small business owners who often started their business because of a passion for the product or service they offer.  So get out there, spread the word, and go shopping! 

Posted via email from One Mom's View

Wednesday, September 16, 2009

My nanny is a four year old...more tales from toddlerdom

  With five kids and all but one in school during the day, my youngest tends to get quite bored.  I’ve already blogged once about the things he does when my back is turned (mixing “special ingredients” i.e. lemonade and Gatorade powders, on the patio).  He doesn’t get into quite as much trouble when he is occupied in a social way.  But, as a work at home mom (that means I have daily household chores and a home based business) I just don’t have the time to entertain him all day.  So I’ve learned to get a nanny to come in and be with him a few times a week.  This isn’t your ordinary nanny.  Stern reprimands are rare with this nanny, in fact you are more likely to see a grin and get a giggle than an angry word.  But don’t get me wrong, there are times when my son needs a reprimand and the nanny is sure to give it to him, especially in cases of not sharing.  But his nanny is quick to forgive which is a big plus in my list of preferences.  His nanny is very polite, but I’m told that is from training received from the home office and sometimes it isn’t consistent in all situations.  His nanny is a good example and will show him where to sit when eating (my son has an issue with inching his way into the family room from the kitchen and the spots on the carpet are proof).  But the best thing is, his nanny knows how to play Geotrax, Planet Heroes, Legos, Star Wars, and Transformers way better than I do.  And that in and of itself convinced me this nanny was the right one for the job.  And the price was right too- just an occasional short ride in the car and I got my nanny for free!  Wanna know my secret?  My nanny is a four year old.  And take it from me- two four year olds are better than one!

Posted via email from One Mom's View

Tuesday, September 15, 2009

New Scentsy Campus Collection college warmers available Oct. 1, pre-order now!

New!  Scentsy warmer Campus Collection is available October 1, 2009.  At $35, it’s easy to show your school spirit and make your home, office, or dorm room smell inviting!  Be the first to get one of the new warmers!  In two colors for each of the three Universities:  University of Utah, Boise State University, and Brigham Young University.  More NCAA warmers will be added to the collection in the future as licensing is procured, so keep your eye out if your school isn’t here.

Not familiar with Scentsy?  Scentsy is a safer, more healthy alternative to burning traditional candles.  Each full sized warmer is lit with a 25 watt light bulb.  This melts the candle wax, available in a bar or brick, to just above body temperature.  Because the wax is warmed and not burned, it does not pollute the air.  Each bar and brick is packed with more scent than a traditional candle, making them a more economical choice as they last longer. 

Authentic Scentsy products are not available in stores but through an independent Scentsy consultant.  The company recently celebrated its’ fifth anniversary and the Scentsy brand is spreading across the United States at a record pace.  Scentsy will be launching in Canada on October 1 and is sure to be just as popular there.

For more information, feel free to contact me and visit my website .

Posted via email from One Mom's View

Wednesday, September 9, 2009

Questions to Consider When Choosing a Direct Sales Company

   So you've made the decision that a direct sales business opportunity just might be the ticket to allow you to stay home with your kids or to return home to them.  But there are so many great products out there and you've been to all of the parties.  So which company do you choose to represent?  You're so busy penciling in soccer practice and yoga that you don't want to take the time to look into a company so do you just take the first offer that comes along and sign on the dotted line?  Big mistake!  Not all direct sales companies are set up the same and not doing your homework may lead you down the road of regret and give you a bad taste about home based businesses in general.  Luckily, we've compiled a list of questions for you to ask- and these work regardless of if you fit into the mommy category at all (maybe you're a grandpa or single and haven't even thought of kids yet...doesn't matter- these will work for you too!).  I know it's a long list, but if you at least read through them, you might remember two or three of the important questions and should be able to weed through many opportunities.  If you are serious about starting a business, you owe it to yourself and your future success to seriously consider the answers you receive.  Good luck on your endeavor!

What exactly is Direct Sales ? defines direct sales as follows: “Face to face presentation, demonstration, and sale of products or services, usually at the home or office of a prospect by the independent direct sales representatives.  See some more information and statistics about direct selling on the Direct Sales Association website:  There is a ton of great info here, much of it similar to the questions we pose below and it’s well worth the read.



Some Questions You Should Ask Before

Signing Up With a Direct Sales Company:



  • What are the initial startup costs?


    • The big question everyone investigating a direct sales company has is, “What will it cost me to sign up?”  In this economic climate any extra expenses can make a big impact on your family so be sure you are well informed before taking the plunge and joining direct sales company. All direct sales companies require an initial setup fee of some sort.  This may be only for registering with the company or for registering and a start-up kit.  Make sure you know upfront what the fees are and what you are getting for the fees you pay.  If it is for registration only, find out what additional costs there are for product, supplies, etc.  If the fees are for a start-up kit, find out what that kit contains and if there are any other supplies, etc. that may be needed to be successful.  If the start-up costs seem a little high for what you are receiving in return, this might be something to look closer into and ask more questions about.  Compare what the start-up fees are and what the realistic expected income is and determine when you will break even.  Then determine if it is an appropriate turn around time that you are comfortable with.


  • What are the periodic costs (monthly/annual fees, required material updates, etc.)?  What do you get for these periodic costs?


    • Some direct sales companies have a monthly or annual fee to remain active.  If this is the case, find out what the frequency and cost of those periodic fees as well as what you get in return for those fees. Others have “training” materials that you will be required to purchase.  Find out what those materials are, their cost, and frequency of purchase.  If the company you are looking at utilizes dated catalogs, brochures, or other materials find out how often they are changed (making your old stock to be outdated and requiring you to purchase updated materials).  You need to determine whether you will be able to absorb these periodic costs and still make a respectable income, or will these fees eat up any and all, or more than, your expected income for that time period.


  • Are you expected to carry inventory?


    • If the company you are looking at signing up with is product driven, as many are, inventory can be an issue.  It is always a good idea to maintain some inventory for those “have to have right now” needs of your customers.  However, you need to determine if you will be expected to carry a certain inventory level of product and what that level would be.  This can pose two problems if this is the case.  First, you need to determine if you have the necessary storage space for the product.  Some products have specific temperature needs or can be large in size.  Also, think if you have a safe place where the product or its packaging can be stored because no one wants to purchase damaged goods.  The second is again about money.  Find out what it will cost to maintain that inventory and what the quantity requirements are for ordering.  If you only need one or two of an item, will you have to order a case of twelve or more?  Is there a minimum order amount to replenish your inventory causing you to purchase more than you need? 


  • Is there a monthly personal purchase/shipment requirement?


    • Find out whether there is an automatic drop shipment of product that will be sent to you regardless of whether you want it or need it.  If so, learn what the cost associated with it will be and how often it occurs as well as whether you get to choose the product that will be sent to you or if it is pre-determined by the company.  As always, look at whether will this eat up your expected income.


  • What are the costs for additional forms, catalogs, etc. that you need to be successful?


    • Like any business there are supplies that are needed to be successful like business cards, catalogs, order forms, etc.  Determine what you need to be successful.  Make one list of “must have” and one of “would like but not necessary”.  Decide what you are willing to spend and once your list of “must have” has been purchased then go to your “would like but not necessary” list.  Look at the costs of the supplies and figure out whether the supply costs are reasonable.  Some companies use this to pad their bottom line and are not the cheapest place to go.  Find out if you are required to go through the company you are looking into in order to purchase the needed supplies or can you go through someone else that is less expensive.  Always look at what the costs will potentially be and see how that fits in with your expected income.


  • Do they offer a website hosting service?  What does it cost?


    • Some offer website hosting and some don’t.  Those that do generally have a preset website template that they use and you can purchase a replicated site that is hosted by the company for a monthly fee.  These sites are updated automatically with information, have the catalog available, and the ability to purchase directly on the website with you getting credit for the order.  Unless the fee for having their replicated site is excessive, this is one expense where the benefit can really exceed the cost.  Also find out about the company’s internet and social media restrictions and regulations.  What can and can’t you do in cyberspace could really go a long ways in helping or hindering your ability to grow your business. 


  • What are the monthly/quarterly/annual sales/recruiting requirements?


    • This is an area where the majority of people get in trouble.  Ask what the sales and recruiting requirements are and closely look at your ability to meet these requirements.  Many companies have some kind of grace period in order to let you get situated to the point that you can be successful.  If you don’t think you can meet these requirements in the required timeframe, then don’t sign up because you will just be throwing your money away.  Another question to ask is what would happen if you missed the required goal.  Will you get terminated, suspended, or some other punitive action take place?  Should a situation beyond your control keep you from meeting these requirements for the period, will they flexible and work with you?  


  • What are the benefits of having recruits under you?  What are the requirements to benefit from your recruits?


    • All direct sales companies survive through the recruiting of their representatives.  What you need to find out is what the benefits of having recruits under you are; those that are under you are called your down line.  You need to know if it helps you get “promoted” to a different level of compensation, do you get a residual from their sales volume, or is there some other tangible benefit.  The other piece of information you need regarding recruiting is what are the requirements you need to meet in order to benefit from anyone you have recruited.  Some companies require you to reach a certain sales volume or other benchmark for you to benefit from your down line.  Also, pay attention to how your upline gets paid- do they get paid more than you do?  If so, for how long and how is that explained by the company?  These are tough questions, but if you find an answer you are not comfortable with, the research is well worth your time. 


  • What kind of support can you expect from the company/recruiter?


    • Coming in new to the business training and mentoring should be a major concern for you.  Ask up front what can be expected in helping you get set up and started so you can be successful.  Many times the company offers good training but there is a lack of follow through by the recruiter.  If you have doubts, ask the person trying to recruit you to provide some names that you can contact to discuss this issue with some of their current down line.  If the person trying to recruit you refuses, that may be an indicator that you should really consider in your decision whether to sign up or not.  There is no guarantee that good reviews from your potential recruiter’s down line will translate into reality, however, it can give you a good picture.  This can be hard, but it is your money and every effort should be made to help you be successful.  Another question to have answered is how long your recruiter has been with the company and how many they have in their down line.  This can provide useful information as well.  Look at the excitement and motivational level that the recruiter is putting out.  It is tough to convincingly fake excitement and motivation.  This too can be an indicator of the level of support that you may receive from your recruiter should you decide to join.


  • Are there any required meetings or conference calls to attend?  If so, when and how often?  If they are in person meetings, where do they meet?  Does this fit into you schedule?  If required, how flexible is the company about attendance?


    • Even though you will be an independent contractor, there may be meetings, conference calls, and conventions that you are expected or encouraged to be in attendance at.  How many meetings per month/quarter are there? What are the meetings about? Are they going to be productive in nature?  Consider how this fits into your schedule.  Learn where these meetings are and how much travel time it will take to attend them.  Find out if there are any costs associated with the meetings you would have to attend.  This will also cut into your bottom line.


  • What is the reputation of the company?


    • Do your research.  Google the company and see what comes up.  Look at the company website.  Get a gut feeling about the company’s reputation.  If your research leaves you with concerns, talk to your recruiter about it.  Ask those you know whether or not they have heard of the company and what their experience or perception of the company is.  This is a good time to make a realistic evaluation of what your chances to be successful are.  As a new consultant/distributor, your family and friends are typically the first place you take your new business.  Should the response come back negative or less than enthusiastic then take that into consideration when making your decision.


  • How believable are their claims of income potential?


    • One thing that you will hear quite often from someone trying to recruit you is how much they make.  While this may be true, question them about it.  Ask if the income figure they are giving you is a consistent amount or is it cyclical.  Ask how long it took and what they had to do to get there.  Always keep in mind that results vary and you may not get there as quickly as they did.  But on the other hand you may do it more quickly.  If the person trying to recruit you tells you that they aren’t making a killing but they know some who are, find out why.  What is the other person doing to be that successful that your recruiter is not?  Is it because of time in the company and the size of their down line, or is it because your recruiter is happy at the level they are at?  It may also be due to a lack of competition for the one and market saturation for the other.  This information may be an indicator that you need to look at in your decision making process.


  • How many are already signed up and active in your area?  Is it small enough for you to be successful or is the area saturated with representatives?


    • Find out the saturation level in your area.  Are there few enough that you feel comfortable about your chances of success?  Or, are you competing with a large number of other representatives in an attempt to succeed?  Ask the recruiter what the turnover rate is, and approximately how many in the area are actively promoting the company.


  • Do you know anyone else that is representing the same company, or a similar company, you are looking at?  How well are they doing it?  Would their network of customers interfere with your ability to build you customer/recruit base?


    • If the answer is yes, think of why you are contemplating signing up under this person.  Compare the story that you are getting from the person recruiting you and what you know about the successes of the person or people that you know who are involved in the same company.  Are they doing better, worse, or the same as what you have heard from your recruiter?  If not, why?  If you do know someone that is involved with the same company, or a similar company, how will this effect your potential customer/recruit base?  If there is to be a great deal of overlap that could be an issue in regards to your success as well as the relationship you have with those who are involved as well.  But also keep in mind that your business won’t really start to grow until you branch outside of your direct family and friends.


  • Is the product line something you use/enjoy/believe in?


    • Just because you think that the product or service of the company you are being recruited to join will sell well, that doesn’t mean a thing if you don’t truly believe in it yourself.  People will see right through you if you are not sold on what you are offering them.  For example, if you have sensitivity to strong smells and you sign up for a company that sells a fragrant product this can be a problem regardless of the money making potential.  If you don’t use the product or service yourself, how can you truly know how wonderful it is? It will be extremely difficult for you to successfully promote the product.  However, if it is something that you use, enjoy, and believe in then it is much easier and more probable that you will be successful in it.  Why?  Because your heart is in it and you will be much more persuasive and enthusiastic in your sales pitch and people will see that and make them more willing to purchase and use it.


  • Are you being pressured to join quickly?


    • If so, why?  What would the difference be between signing up right now and in a day or two after you had time to think about it?  There is usually a reason behind the pressure applied; the trick is to find out what it is.  Could this person be receiving pressure from someone above them?  Are they desperate to get a recruit to meet some goal?  Or is this normal for them?  One thing to consider should you feel like you are being pressured is what it will be like having this person be above you in the organization.  Will there be continual pressure concerning your sales and recruiting numbers regardless of your personal goals and abilities?  Pressure generally comes from a concern for self rather than for the person being pressured.  If you are not ready to sign on the dotted line then stand your ground and don’t be pressured into something you are not ready for.  If it is the right thing for you to do, a day or two won’t change that.


  • Does the company have an advancement matrix and what does it look like?


    • Most companies have some sort of advancement.  This is one way to increase your income over time as you grow in both sales and down line.  Find out what it is and what it takes to advance.  Is it attainable to achieve?  Is it something you personally can realistically do?  It should not be easy to obtain advancement along the matrix but it should also not be so difficult that only the top people are benefiting from it.

Congratulations!  You've made it to the end!  Now I'm sure we left out a question or two, so feel free to add your comments!  Happy business opportunity hunting!  (Ok...I have to add a plug here...if you are interested in learning more about the business opportunity I chose, just let me know!)


Posted via web from One Mom's View

Tuesday, September 8, 2009

Moms and Direct Sales: A Good Fit?

            Many moms search for a way to return home with their children or to continue to stay home with their children while also bringing income into the family.  Because of the flexibility and potential of a home based direct sales opportunity, women are increasingly investigating and signing up with various direct sales companies as the answer to earning money while staying home.  Most moms who work full time and take on a direct sales business do so in the hopes of quitting their job in the future.  Some turn to direct sales after being laid off and having a hard time finding a new job.  The reasons are many, but are moms in direct sales a good fit?  And how can a busy mother become successful in the direct sales industry?

            I really believe that anyone can be successful in direct sales.  It doesn’t matter if a person is employed full time or part time and works their business on the side.  Mothers, fathers, old, young, disabled…anyone can succeed.  But there is a big if:  IF they are willing to work.  Direct sales must be looked at as a business if any substantial income is desired.  We’re all familiar with hyped up promises of earning that six figure income while sleeping on a tropical beach.  But that’s just really not realistic- sure it may happen here and there, but I think most will agree that doesn’t happen to the majority of people who fall for those schemes.  Now that doesn’t mean that you can’t end up relaxing on a beach in Tahiti.  You may even earn that trip through your direct sales company.  But take it from me, those trips are earned!  So take your business seriously and work it like a business.

            Ok, so you are a mom, you signed up for a direct sales business, you are ready to work.  Now what?  You sit down, ready to make some phone calls to get some parties booked and your youngest comes in tattling “mom, Johnny took my Lego guy!” which is immediately followed by Johnny running in to defend himself that it really was his guy.  And you’re sitting there wishing you could just have the wisdom of King Solomon and split the guy in half just to make the kids go back to playing.  But no one will let you even get a word in, let alone attempt a business call.  And forget about putting orders in during the normal work day.  You’ll just have to wait until 10:00 p.m. at the earliest.  Sound familiar?  Well, this is pretty much my life.  I have five kids.  My third child has been diagnosed with high functioning autism which can make him quite a handful at times.  And my days seem to be spent managing the house and the schedule.  Even now I am writing this blog post after midnight.  (So please excuse the grammatical errors- with each passing minute my brain seems to remember less and less grammar!)  So I guess you can say: been there, doing that. 

Not that it makes me any kind of an expert, but I’d like to share some things I’ve learned over the past two years to help those stay home moms (or those with a strong desire to do so) succeed in their direct sales business. I’ve already shared the first one:  be willing to work your business, if it is, indeed a business and not a hobby.  All week this week I will elaborate on some specific points to remember.  So stay tuned for tomorrow when I will back track a bit and talk about choosing a direct sales business that’s right for you.  Until then, enjoy the quiet time!

Posted via email from One Mom's View