Tuesday, September 8, 2009

Moms and Direct Sales: A Good Fit?

            Many moms search for a way to return home with their children or to continue to stay home with their children while also bringing income into the family.  Because of the flexibility and potential of a home based direct sales opportunity, women are increasingly investigating and signing up with various direct sales companies as the answer to earning money while staying home.  Most moms who work full time and take on a direct sales business do so in the hopes of quitting their job in the future.  Some turn to direct sales after being laid off and having a hard time finding a new job.  The reasons are many, but are moms in direct sales a good fit?  And how can a busy mother become successful in the direct sales industry?

            I really believe that anyone can be successful in direct sales.  It doesn’t matter if a person is employed full time or part time and works their business on the side.  Mothers, fathers, old, young, disabled…anyone can succeed.  But there is a big if:  IF they are willing to work.  Direct sales must be looked at as a business if any substantial income is desired.  We’re all familiar with hyped up promises of earning that six figure income while sleeping on a tropical beach.  But that’s just really not realistic- sure it may happen here and there, but I think most will agree that doesn’t happen to the majority of people who fall for those schemes.  Now that doesn’t mean that you can’t end up relaxing on a beach in Tahiti.  You may even earn that trip through your direct sales company.  But take it from me, those trips are earned!  So take your business seriously and work it like a business.

            Ok, so you are a mom, you signed up for a direct sales business, you are ready to work.  Now what?  You sit down, ready to make some phone calls to get some parties booked and your youngest comes in tattling “mom, Johnny took my Lego guy!” which is immediately followed by Johnny running in to defend himself that it really was his guy.  And you’re sitting there wishing you could just have the wisdom of King Solomon and split the guy in half just to make the kids go back to playing.  But no one will let you even get a word in, let alone attempt a business call.  And forget about putting orders in during the normal work day.  You’ll just have to wait until 10:00 p.m. at the earliest.  Sound familiar?  Well, this is pretty much my life.  I have five kids.  My third child has been diagnosed with high functioning autism which can make him quite a handful at times.  And my days seem to be spent managing the house and the schedule.  Even now I am writing this blog post after midnight.  (So please excuse the grammatical errors- with each passing minute my brain seems to remember less and less grammar!)  So I guess you can say: been there, doing that. 

Not that it makes me any kind of an expert, but I’d like to share some things I’ve learned over the past two years to help those stay home moms (or those with a strong desire to do so) succeed in their direct sales business. I’ve already shared the first one:  be willing to work your business, if it is, indeed a business and not a hobby.  All week this week I will elaborate on some specific points to remember.  So stay tuned for tomorrow when I will back track a bit and talk about choosing a direct sales business that’s right for you.  Until then, enjoy the quiet time!

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